What is IPTV ?
Internet Protocol TELEVISION

IPTV is Like Regular Television but Better
For far too long, we, as a society, have been subjected to the unfavorable business practices of major cable and satellite providers. Even the most basic of cable packages is pricey and, for the most part, people tend to only watch a few channels out of the package. While cable and satellite companies will boast that they offer X number of channels, how many of those channels are actually interesting to the people paying for the package? Luckily, IPTV puts control back into the hands of the consumer. IPTV has, for the first time in a long time, allowed the consumer to choose exactly what they want to watch, how they want to watch, and when they want to watch it. Below, we have listed a few more reasons that IPTV is becoming the preferred method for media consumption.

Cable and Satellite Prices:
One of the biggest factors that is driving consumers away from traditional media content providers is price. For many people, the price that traditional media content providers demand is not reflective of the service that they receive. For example, many people are highly unsatisfied with basic level cable packages. These “budget” packages still run at around $89 a month, however, they include the bare minimum of channels. This includes a handful of local and national stations but, rather glaringly, many of these channels are not channels that people are actually interested in watching. Of course, people can upgrade their cable packages; unfortunately, this is not the easiest thing to do. Cable and satellite companies do not let people pick the channels they want. They offer packages and upgrades that include bundles of channels. So, if a channel that you really want is only offered in the $150 bundle, that is what you will have to pay, regardless of whether or not you care about any of the other channels included in the packages. If this sounds crazy to you, don’t worry, you are not alone.

Mobile Internet:
Perhaps the most impactful, yet unexpected, impact on the IPTV market came in the form of mobile internet access. For decades, portable televisions have been available. These tiny screens normally relied upon TV broadcast signals to receive a picture and were, for the most part, offered low performance and poor quality. With the birth of the smartphone, people suddenly had a way to watch high-quality videos on the go. The only thing that was missing from the equation was a content provider that could meet this market. Luckily, IPTV was seemingly built for this exact purpose. Through IPTV, consumers were suddenly able to watch their favorite shows on the go and, for the first time, millions of people started to realize that perhaps traditional media content delivery methods were not the end-all solution to consumers’ needs.

Quality Content:
The final driving force that we are going to analyze is one of the newest; however, it is poised to be one of the most important. In the beginning, IPTV filled consumer demand by delivering their favorite shows in a more convenient and cost-effective format. Services like Netflix and Hulu gained wide popularity for these services but rather quickly realized they were missing an amazing opportunity. Why only repackage existing content when they could provide users with original content as well? As both companies grew, their resources grew as well, resulting in the ability to produce high-quality shows branded as their own original content. Not only was this content well received by their subscribers, it is becoming an increasingly important part of both companies’ business models.

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